Managing risk in the age of AI, disinformation and visibility
Written by Bryony Cave, Tom Rudkin & Oliver Lock
AI has made it possible for anyone to create convincing, damaging content at speed. For family offices and wealthy clients, that accessibility is where the real risk lies.
As part our Family Office Insights Programme, Bryony Cove, Tom Rudkin and Oliver Lock examine how generative AI heightens reputational risks for family offices, from disinformation to deepfakes, and outline steps to monitor, assess and mitigate emerging threats.
Bryony Cove
Bryony is recognised as one of the UK's leading private client lawyers. A trusted adviser to multi-generational business-owning families, landed estates, and single and multi-family offices, she is known for her ability to guide clients through complex legal, personal and cross-border issues with clarity, empathy and discretion. Her work is rooted in helping families preserve wealth, navigate succession and put in place long-term governance structures that reflect both financial and personal priorities.
Tom Rudkin
Tom leads Farrer & Co's Reputation Management practice. He builds and implements solutions for clients facing the most complex reputational challenges, many of them cross-border. Tom advises the firm’s clients on all issues affecting reputation, privacy and information.
Tom's work includes providing pre-action and pre-publication advice, as well as litigation and injunctions. He has extensive experience protecting clients from the serious impacts of online mis- and disinformation, and artificial intelligence.
Oliver Lock
Oliver is a highly experienced reputation management, media and privacy lawyer. He advises high-profile individuals, family offices, charities, businesses and executives in the UK and internationally on privacy, defamation, confidentiality, harassment, stalking, blackmail, contentious IP and data protection matters. He is widely recognised for his work in the entertainment and creative industries, helping clients in the public eye safeguard their privacy and reputation.
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